Elliots practice carries the language of Peru’s popular graphics into contemporary contexts—posters, murals, exhibitions, and brand collaborations—while keeping hand-made craft at the center.
Elliot’s visual vocabulary grew out of his father’s screen-printing and poster workshop, where fluorescent “afiches chicha” advertised concerts and community events. That family shop became his first classroom: he learned artisanal screen printing, absorbed the bold typographic voice of chicha culture, and developed a way of working where letters act like public speech—big, bright, and for everyone. Today that heritage still powers his murals and prints across Latin America and beyond.
The studio’s process still honors the discipline of print: color studies, letter sketches, and composition tests come first, then the work scales to walls with brush and roller. The result is unmistakable—fluorescent palettes, stacked letterforms, and celebratory phrases that fuse Peruvian vernacular graphics with contemporary design thinking. You can see the rhythm of this craft in time-lapse reels and process clips, as well as in screen-printed pieces that keep the workshop spirit alive.
For DIA, Elliot’s hand-painted typography wraps Suavecito—a light, easy-drinking coffee with tasting notes of rich cocoa, date, and molasses. Bold letters on the outside, gentle elegance in the cup: a tight pairing of flavor and form.
DIA’s coffee is a cultural experience—from direct, fair relationships with Latin American growers to hand-made, artist-designed packaging. Collaborations like Suavecito × Elliot Tupac amplify those stories in color and letterforms you can hold in your hand. (DIA – Suavecito)
Elliot Tupac (born Elliot Urcuhuaranga Cárdenas) is a Peruvian graphic artist, letterer, and muralist celebrated for electrifying color, expressive letterforms, and work that bridges screen printing, calligraphy, and large-scale public art.