Behind The Artist: Elliot Tupac - Dia Coffee
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Behind The Artist: Elliot Tupac

August 5, 2025

Elliots practice carries the language of Peru’s popular graphics into contemporary contexts—posters, murals, exhibitions, and brand collaborations—while keeping hand-made craft at the center.

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A Journey Painted in Letters

Elliot’s visual vocabulary grew out of his father’s screen-printing and poster workshop, where fluorescent “afiches chicha” advertised concerts and community events. That family shop became his first classroom: he learned artisanal screen printing, absorbed the bold typographic voice of chicha culture, and developed a way of working where letters act like public speech—big, bright, and for everyone. Today that heritage still powers his murals and prints across Latin America and beyond.

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How He Works

The studio’s process still honors the discipline of print: color studies, letter sketches, and composition tests come first, then the work scales to walls with brush and roller. The result is unmistakable—fluorescent palettes, stacked letterforms, and celebratory phrases that fuse Peruvian vernacular graphics with contemporary design thinking. You can see the rhythm of this craft in time-lapse reels and process clips, as well as in screen-printed pieces that keep the workshop spirit alive.

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DIA × Elliot Tupac: Suavecito

For DIA, Elliot’s hand-painted typography wraps Suavecito—a light, easy-drinking coffee with tasting notes of rich cocoa, date, and molasses. Bold letters on the outside, gentle elegance in the cup: a tight pairing of flavor and form.

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Selected Works & Highlights

  • Chicha poster lineage, renewed. Elliot revitalizes Peru’s chicha tradition—translating its neon color and big messages from paper posters to urban walls and contemporary print.
  • Global murals and exhibitions. His work has traveled widely through exhibitions, workshops, and murals across Latin America, Europe, and the U.S. A Glasgow visit documented by Recoat captured the community-mural spirit behind his practice.
  • From press bed to public space. Screen-printing craft—registration, layering, color discipline—shapes the confident letterforms seen in his murals and limited prints.
  • Cultural collaborations. Profiles and interviews highlight projects with institutions and brands that tap into his celebratory letter style and cultural storytelling.
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Notes for Fellow Creatives (from Elliot’s path)

  • Start with the letters. Let type carry the emotion first; scale it to the right medium—print or wall—after the message is clear.
  • Keep the print discipline. Color studies and composition planning translate directly to big, confident murals.
  • Honor your roots. Vernacular graphics and local visual culture can be a launchpad for contemporary design.
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Quick Bio


Why We Partner with Latin Artists

DIA’s coffee is a cultural experience—from direct, fair relationships with Latin American growers to hand-made, artist-designed packaging. Collaborations like Suavecito × Elliot Tupac amplify those stories in color and letterforms you can hold in your hand. (DIA – Suavecito)

Elliot Tupac

elliottupac.com

instagram.com/elliottupac

Elliot Tupac (born Elliot Urcuhuaranga Cárdenas) is a Peruvian graphic artist, letterer, and muralist celebrated for electrifying color, expressive letterforms, and work that bridges screen printing, calligraphy, and large-scale public art.

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