La Chula Medium Roast | Buy Fresh Latin Coffee Online | DIA Café
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Medium Roast

Melon, Allspice + Dark Chocolate
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Why Coffee Lovers Choose DIA Café

Grown in Volcanic Soil

Bold Flavor Born From Fire
Nutrient-rich volcanic soil results in a naturally smooth, complex flavor

Ethically Sourced, 
Fairly Traded

100% Direct Trade with Farmers & Co-Ops
Supports higher wages and improves communities for Latin American farmers

A Cultural Experience

Celebrating Latin American Art
Eco-friendly bags designed and hand-painted by Latin American artists

FLAVORAS BEAUTIFUL 
AS THE BAG

Indulge in a Bold Fusion of...

Melon
Hydration Support
Sun-ripened sweetness unfolds, like slicing into a perfect cantaloupe. It's refreshing and smooth, giving a gentle nod to tropical markets brimming with fragrant fruit.
Allspice
Immune Booster
Warmth weaves through each sip where notes of cinnamon, clove, and nutmeg mingle in a spiritual dance. This subtle heat adds a touch of intrigue that is comforting, yet unexpected.
Dark Chocolate
Powerful Antioxidants
Deep and velvety, dark chocolate’s richness unfolds with bold intensity, lingering on your palate like the final bite of an indulgent dessert.

LA CHULA - MEDIUM ROAST

La Chula, "The Beautiful One," is a charming medium roast that captivates with its smooth and refined profile. Grown in nutrient-rich volcanic soil in Peru, Guatemala and Brazil, this blend hits subtle notes of caramel, delicate almond, and a whisper of vanilla. La Chula is a sophisticated choice for coffee enthusiasts seeking a flavor that does more than flirt, it seduces.
COFFEE ROAST

PAIRS WELL WITH WHAT?

This smooth and refined medium roast shines when paired with brownies, rich chocolatey treats, chocolate-covered berries, and gingerbread. Chocolate enhances La Chula’s natural sweetness, while warm spices brings out the subtle caramel undertones. Together, they create a comforting and slightly decadent pairing.

TIPS FROM OUR BREWMASTER

Step 1 - Use a Balanced Grind
For drip coffee or pour-over, a medium grind (similar to granulated sugar) works best to ensure the coffee is brewed at the ideal rate. For French press, a slightly coarser grind (like sea salt) is preferred to avoid over-extraction while allowing for full-bodied flavor.
Step 2 - Brew at a Slightly Higher Temperature
For the best flavor, brew medium roast at 195°F to 205°F (90°C to 96°C). This range allows the bright, fruity, and nuanced flavors to develop fully without over-extracting, which could lead to bitterness.
Step 3 - Adjust the Coffee-to-Water Ratio
Start with a 1:15 to 1:17 coffee-to-water ratio (e.g., 15 grams of coffee for every 240 ml of water). This will bring out the balanced, smooth profile of medium roast coffee while providing the right strength and body. Adjust to personal taste for your perfect cup.
Drip Coffee: Medium grind (granulated sugar)
Pour-Over:Medium-coarse grind (slightly coarser than table salt)

French Press:Coarse grind (sea salt)

Behind the bag artist:
Cyla costA (BRAZIL)

Website
Cyla Costa is a Graphic Designer and Lettering Artist working with all kinds of projects in which letters play a fundamental role, especially branding, book covers, advertising, murals and editorial design. Her one-woman-studio is in her hometown Curitiba, in Brazil, yet she can often be found painting a mural or speaking at a conference in other parts of the world. Her work is known for its hand-made quality and minutiae.
98%
Would recommend
this product
4.9
Based on 240 reviews

This place has FANTASTIC coffee. They brew their own coffee blends sourced from all Latin American countries. I believe they have 6 different blends. And wow— smooth and flavorful with great taste. It doesn’t taste burnt like Starbucks, yet it has rich flavor and is not watery like some other coffee companies. My favorite blend is Suavecito. It’s perfection! A+, I will never buy another brand again.

Allison Rogers 01/2024

Enjoy stopping in at Dia, on the weekends or when I'm in the neighborhood. I love a strong cup of Mucho Macho.

Kelly Reyes 01/2023

Great customer service, vibes are 10/10, great food. Delicious coffee, very balanced, not overly sweet, great flavors. Why go to Starbucks, when you can come here?

Haniah Ahmad 2023

Best espresso around!

Andrew Kenth 05/2024

LOVE this cute cafe! Such a cute place to have coffee & a good breakfast! Indoors or outdoors it’s a great place to relax. Pretty plants inside too making it seem more homey! My only complaint would be they need bigger cup sizes!

Deanna K 04/2024

I absolutely adore this place. I anxiously await the new coffee specials every month and everything is always fantastic. Besides the fantastic food and coffee - The staff is always super friendly and attentive. Dia y Noche is my go to for all my coffee stops and weekend brunches!

Kathryn Manschot 11/2024

My grandparents and I come here almost every week, we love the vibes. The staff is super friendly and patient. They accommodate my nut allergy which is amazing, most places don't bother to try.

Sabrina Schreck 09/2024

My favorite home away from home. Dia has delicious food, great coffee drinks, and a fun & friendly staff! I love popping in for a quick coffee or hanging out for a while and working there. Let this review be your reason to stop in!

Adam Derus 2024

My favorite place The coffee and breakfast sandwiches

Mrs. Curry. B 01/2024

Very beautiful place, great drinks, great food, amazing staff! And thank you again to the lovely gal who helped me out! If that was your off day, I can only imagine you on your good days !

Joseph Emanuel Loving 2023

I love this place so much!

Jeff Ganger 12/2024

Super friendly staff and delicious drinks! Very cute ambience as well!

Maria Kuhn 2023
3/5

GROWN AT HIGH ALTITUDE

DIA Reaches The Peaks of Flavor

Our beans are sourced from high-altitude farms, where cooler temperatures and unique growing conditions produce coffee with distinctive flavor profiles. Thanks to the cool climate and nutrient-rich soil, this altitude creates beans with a complexity only found in Latin America’s mountains.

RECIPES

Lavender Sueños: A Dreamy Twist on Your Coffee Routine

Sweet + Floral Iced Coffee

Lavender Sueños: A Dreamy Twist on Your Coffee Routine

We all know the drill—wake up, rush through your morning, and grab a quick coffee to power through the day. But sometimes, you need a little more than just a caffeine fix. You need something that feels like a hug in a cup. Something soothing, indulgent, and just a little bit magical. Enter the Lavender Sueños, a dreamy coffee creation that combines the bold, rich flavor of DIA Café coffee with the calming essence of lavender. But before we dive into this dreamy recipe, let’s talk about DIA Café and why it’s the perfect foundation for this serene, flavorful drink.... Read More

Pairs Well With:

The Story Behind Tres Leches Café: A Warm Hug from Abuela

At-Home Latte Brew

The Story Behind Tres Leches Café: A Warm Hug from Abuela

Every family has that one recipe that, when made, brings back a flood of memories. For me, that recipe is Tres Leches Café, a drink my abuela (grandmother) would make during the cooler evenings when we’d gather in the kitchen after dinner. It's more than just a drink; it’s a moment, a story, and a tradition all wrapped up in the warmth of a mug. I remember the evenings when the sun would set, casting a golden glow over the small kitchen in her home. Abuela would always be there, humming softly to herself, with her apron tied around her... Read More

Spiced Coffee Tonic: A Refreshing Coffee Twist with DIA Café

A Refreshing Twist

Spiced Coffee Tonic: A Refreshing Coffee Twist with DIA Café

A Bright, Bubbly Coffee with a Spicy Citrus Kick We’re all used to the usual Americanos and Lattes but occasionally a coffee drink comes along that takes you by surprise, that excites your taste buds and makes you wonder why you haven’t been drinking it all along. Coffee isn’t just a morning necessity; in Latin culture, it’s a celebration and a way of bringing people together. And this recipe is a perfect example of that—introducing the Spiced Coffee Tonic, a refreshing, effervescent coffee drink that’s as bold as it is unique. Whether you’re looking to spice up your usual iced... Read More

Sweet, Cozy, and Unbearably Good: Meet the Oso de Peluche

The Teddy Bear Latte

Sweet, Cozy, and Unbearably Good: Meet the Oso de Peluche

Presented by Lucia from Dia Caf Let’s face it—some days call for more than just your average cup of joe. Whether you're seeking comfort, a touch of sweetness, or a warm hug in a mug, the Oso de Peluche is here to wrap you in its cozy embrace. This delightful concoction combines honey, brown sugar, cinnamon, and warm milk, topped off with our rich DIA coffee. It's the perfect companion for those moments when you need a little extra warmth and sweetness. But first… who is Dia Café, and why should you care? Meet Dia Café: Coffee With Cultura Dia... Read More

Pairs Well With:

3/5

Frequently Asked Questions

Shipping & Subscriptions

  • Do you offer free shipping?
    Yes, we offer free shipping on all orders over $50.
  • Can I subscribe to get coffee delivered regularly?
    Yes! DIA Café offers a subscription service for regular coffee deliveries at a discounted rate.
  • How long does shipping take?
    Orders typically ship within 2-3 business days and arrive within 5-7 business days.

Sustainability & Ethical Sourcing

  • How does DIA Café support ethical sourcing?
    DIA Café partners directly with Latin American farmers and co-ops, ensuring fair wages, sustainability, and community investment.
  • Are your coffee bags eco-friendly?
    Yes, our bags are hand-painted by Latin American artists and made with eco-friendly materials.

Customer Service & Returns

  • What if I don’t love my coffee?
    We offer a 100% Freshness Guarantee. If you're not satisfied, contact our support team for a refund or exchange.
  • How can I contact customer support?
    You can reach out via email at help@seizethedia.com or through our online chat.

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