La Chula Medium Roast | Buy Fresh Latin Coffee Online | DIA Café
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Medium Roast

Melon, Allspice + Dark Chocolate
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Why Coffee Lovers Choose DIA Café

Grown in Volcanic Soil

Bold Flavor Born From Fire
Nutrient-rich volcanic soil results in a naturally smooth, complex flavor

Ethically Sourced, Fairly Traded

100% Direct Trade with Farmers & Co-Ops
Supports higher wages and improves communities for Latin American farmers

A Cultural Experience

Celebrating Latin American Art
Eco-friendly bags designed and hand-painted by Latin American artists

FLAVORAS BEAUTIFUL 
AS THE BAG

Indulge in a Bold Fusion of...

Melon
Hydration Support
Sun-ripened sweetness unfolds, like slicing into a perfect cantaloupe. It's refreshing and smooth, giving a gentle nod to tropical markets brimming with fragrant fruit.
Allspice
Immune Booster
Warmth weaves through each sip where notes of cinnamon, clove, and nutmeg mingle in a spiritual dance. This subtle heat adds a touch of intrigue that is comforting, yet unexpected.
Dark Chocolate
Powerful Antioxidants
Deep and velvety, dark chocolate’s richness unfolds with bold intensity, lingering on your palate like the final bite of an indulgent dessert.

LA CHULA - MEDIUM ROAST

La Chula, "The Beautiful One," is a charming medium roast that captivates with its smooth and refined profile. Grown in nutrient-rich volcanic soil in Peru, Guatemala and Brazil, this blend hits subtle notes of caramel, delicate almond, and a whisper of vanilla. La Chula is a sophisticated choice for coffee enthusiasts seeking a flavor that does more than flirt, it seduces.
COFFEE ROAST

PAIRS WELL WITH WHAT?

This smooth and refined medium roast shines when paired with brownies, rich chocolatey treats, chocolate-covered berries, and gingerbread. Chocolate enhances La Chula’s natural sweetness, while warm spices brings out the subtle caramel undertones. Together, they create a comforting and slightly decadent pairing.

TIPS FROM OUR BREWMASTER

Step 1 - Use a Balanced Grind
For drip coffee or pour-over, a medium grind (similar to granulated sugar) works best to ensure the coffee is brewed at the ideal rate. For French press, a slightly coarser grind (like sea salt) is preferred to avoid over-extraction while allowing for full-bodied flavor.
Step 2 - Brew at a Slightly Higher Temperature
For the best flavor, brew medium roast at 195°F to 205°F (90°C to 96°C). This range allows the bright, fruity, and nuanced flavors to develop fully without over-extracting, which could lead to bitterness.
Step 3 - Adjust the Coffee-to-Water Ratio
Start with a 1:15 to 1:17 coffee-to-water ratio (e.g., 15 grams of coffee for every 240 ml of water). This will bring out the balanced, smooth profile of medium roast coffee while providing the right strength and body. Adjust to personal taste for your perfect cup.
Drip Coffee: Medium grind (granulated sugar)
Pour-Over:Medium-coarse grind (slightly coarser than table salt)

French Press:Coarse grind (sea salt)

Behind the bag artist:
Cyla costA (BRAZIL)

Website
Cyla Costa is a Graphic Designer and Lettering Artist working with all kinds of projects in which letters play a fundamental role, especially branding, book covers, advertising, murals and editorial design. Her one-woman-studio is in her hometown Curitiba, in Brazil, yet she can often be found painting a mural or speaking at a conference in other parts of the world. Her work is known for its hand-made quality and minutiae.
98%
Would recommend
this product
4.9
Based on 240 reviews

This place has FANTASTIC coffee. They brew their own coffee blends sourced from all Latin American countries. I believe they have 6 different blends. And wow— smooth and flavorful with great taste. It doesn’t taste burnt like Starbucks, yet it has rich flavor and is not watery like some other coffee companies. My favorite blend is Suavecito. It’s perfection! A+, I will never buy another brand again.

Allison Rogers 01/2024

Enjoy stopping in at Dia, on the weekends or when I'm in the neighborhood. I love a strong cup of Mucho Macho.

Kelly Reyes 01/2023

Great customer service, vibes are 10/10, great food. Delicious coffee, very balanced, not overly sweet, great flavors. Why go to Starbucks, when you can come here?

Haniah Ahmad 2023

Best espresso around!

Andrew Kenth 05/2024

LOVE this cute cafe! Such a cute place to have coffee & a good breakfast! Indoors or outdoors it’s a great place to relax. Pretty plants inside too making it seem more homey! My only complaint would be they need bigger cup sizes!

Deanna K 04/2024

I absolutely adore this place. I anxiously await the new coffee specials every month and everything is always fantastic. Besides the fantastic food and coffee - The staff is always super friendly and attentive. Dia y Noche is my go to for all my coffee stops and weekend brunches!

Kathryn Manschot 11/2024

My grandparents and I come here almost every week, we love the vibes. The staff is super friendly and patient. They accommodate my nut allergy which is amazing, most places don't bother to try.

Sabrina Schreck 09/2024

My favorite home away from home. Dia has delicious food, great coffee drinks, and a fun & friendly staff! I love popping in for a quick coffee or hanging out for a while and working there. Let this review be your reason to stop in!

Adam Derus 2024

My favorite place The coffee and breakfast sandwiches

Mrs. Curry. B 01/2024

Very beautiful place, great drinks, great food, amazing staff! And thank you again to the lovely gal who helped me out! If that was your off day, I can only imagine you on your good days !

Joseph Emanuel Loving 2023

I love this place so much!

Jeff Ganger 12/2024

Super friendly staff and delicious drinks! Very cute ambience as well!

Maria Kuhn 2023
3/5

GROWN AT HIGH ALTITUDE

DIA Reaches The Peaks of Flavor

Our beans are sourced from high-altitude farms, where cooler temperatures and unique growing conditions produce coffee with distinctive flavor profiles. Thanks to the cool climate and nutrient-rich soil, this altitude creates beans with a complexity only found in Latin America’s mountains.

RECIPES

Lucky Charm Latte

Rich, Delicious + Non-Caffeinated

Lucky Charm Latte

Fill a mug with freshly brewed coffee. Add sugar and rum extract and stir until dissolved. Beat the cream in a medium bowl until it's thick and airy, but still pourable, then transfer to a jug with a spout. Pour the cream over the back of a spoon right in the center of each mug. Dust with cocoa powder.

Ingredients:

  • 4 oz. brewed coffee
  • 2 tsp. light brown sugar
  • ¼ tsp. rum extract
  •  ¼ cup heavy whipping cream
  • 2 tsp. cocoa powder, for garnish (optional)

Pairs Well With:

Lavender Sueños

Sweet + Floral Iced Coffee

Lavender Sueños

Add ice to a tall glass. Pour in brewed coffee (cooled), milk, lavender syrup (homemade or store-bought), and heavy cream. Stir until smooth. Serve immediately. 

Ingredients:

  • 4 oz. freshly brewed coffee (cooled)
  • 2 oz. whole milk
  • 1.5 tsp. lavender syrup
  • Ice
  • 1 tbsp. heavy cream

Pairs Well With:

Tres Leches Café

At-Home Latte Brew

Tres Leches Café

Combine sweetened condensed milk, cinnamon syrup, ground cinnamon, and milk in a mug. Mix with a spoon or milk frother. Once fully combined, fill the mug the rest of the way with a DIA drip coffee. We recommend La Chula, Suavecito, or Buena Suerte for a nightcap!

Ingredients:

  • 1 oz. of sweetened condensed milk
  • ½ oz. of cinnamon syrup
  • 3 shakes of ground cinnamon (¼ teaspoon)
  • 3 oz. warm or steamed milk
  • Drip DIA coffee

Spiced Coffee Tonic

A Refreshing Twist

Spiced Coffee Tonic

Fill a glass halfway with ice cubes. Pour in the tonic water and cooled brewed coffee. Stir in brown sugar (or sweetener of choice) and a pinch of cinnamon. Top with freshly grated orange zest or orange peel twist.

Ingredients:

  • 4 oz. freshly brewed DIA coffee (cooled)
  • 4 oz. tonic water
  • 1 tsp. brown sugar or sweetener of choice (optional)
  • Ice cubes
  • Dashes of cinnamon
  • Orange peel or zest

Oso de Peluche

The Teddy Bear Latte

Oso de Peluche

Combine honey, brown sugar, a few shakes of cinnamon, a sprinkle of salt, and warm milk in a mug. Mix thoroughly. Fill the cup the rest of the way with brewed coffee. If available, top with whipped cream and crushed graham crackers.

Ingredients:

  • ½ oz. honey
  • 1 tbsp. brown sugar
  • Ground cinnamon
  • 3 oz. warm or steamed milk
  • Sea salt 
  • DIA coffee
  • Whipped cream (optional)
  • Crushed graham crackers (optional)

Pairs Well With:

3/5

Frequently Asked Questions

Shipping & Subscriptions

  • Do you offer free shipping?
    Yes, we offer free shipping on all orders over $50.
  • Can I subscribe to get coffee delivered regularly?
    Yes! DIA Café offers a subscription service for regular coffee deliveries at a discounted rate.
  • How long does shipping take?
    Orders typically ship within 2-3 business days and arrive within 5-7 business days.

Sustainability & Ethical Sourcing

  • How does DIA Café support ethical sourcing?
    DIA Café partners directly with Latin American farmers and co-ops, ensuring fair wages, sustainability, and community investment.
  • Are your coffee bags eco-friendly?
    Yes, our bags are hand-painted by Latin American artists and made with eco-friendly materials.

Customer Service & Returns

  • What if I don’t love my coffee?
    We offer a 100% Freshness Guarantee. If you're not satisfied, contact our support team for a refund or exchange.
  • How can I contact customer support?
    You can reach out via email at help@seizethedia.com or through our online chat.

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