Cyla Costa is a Graphic Designer and Lettering Artist
Abi is a designer at heart with a taste for letters since she was a child.
A Peruvian artist who channels his passion for screen printing & calligraphy
BEHIND THE ARTIST
MICHAEL
CERDA
Michael was born in Milwaukee, Wisconsin. His love for art started when he was a toddler, he would sit on his fathers lap and watch him doodle on a sheet of blank paper, and that sparked the curiosity.
MEET THE ARTIST
Michael’s Creative Roots
From Graffiti to Signs
Born and raised in Milwaukee to immigrant parents from Mexico, Michael grew up surrounded by creativity. “I’ve been drawing since I was a kid — I couldn’t put the pencil down,” he shared. Early on, graffiti caught his eye, but then he pivoted toward more legitimate forms of visual art: first airbrushing, then design.
VIEW FULL STORYWHAT FILL’S Michael's CUP
His art has been showcased throughout the Midwest, and his journey has sparked creativity in countless others. “If someone says, ‘Your work made me want to start creating,’ that means everything to me,” he shares. “That’s what fills my cup.”
Some of Michael Cerda's work
DIA’s COLLAB with CERDA
The goal was clear: create something that felt true to his sign painting style — handmade, bold, and authentic.
“The brief was to capture that hand-drawn, painted vibe,” Michael explained. “I used my Tombow brush pens — they’re my everyday tool — and started doodling. I wanted it to feel like an old grocery store sign or something you’d see hand-painted on a wall.”
LEARN MORE“The brief was to capture that hand-drawn, painted vibe,” Michael explained. “I used my Tombow brush pens — they’re my everyday tool — and started doodling. I wanted it to feel like an old grocery store sign or something you’d see hand-painted on a wall.”
don't live life on the edge, make the jump.
Embrace the struggle
That is exactly what Michael Cerda did a few years ago when he decided to leave his full time job and pursue his true passion of Design and Sign Painting.
“Challenges mold you. They make you sharper, stronger, a better creative and business owner. Don’t let self-doubt stop you — just keep pushing.”
“Challenges mold you. They make you sharper, stronger, a better creative and business owner. Don’t let self-doubt stop you — just keep pushing.”
CREATIVITY NEVER STOPS
SUPPORTING LATIN ARTIST IS WHAT SETS DIA APART
The goal is to inspire the next generation of creators and dreamers and we’d love for you to be part of this movement. Let’s make something unforgettable—and show people that when passion meets the perfect Joe, good things start brewing.
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