A CafE Rooted  in Greendale + Flavored by Cultura.

This is where cinnamon-spiced café de olla meets murals on the wall. Where the drinks are bold, the playlist hits, and the flavors carry your story.

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COFFEE SERVED WITH A GRAND HISTORIA OF SOUL

Made in Greendale, this café has cultural soul
Home of Milwaukee’s smoothest Coquito Latte and horchata cold brew
Afro-Caribbean inspired interior + locally roasted blends

If you’re looking for café drinks that reflect where you’re from—not just what’s trending—you’ll find them here.

CINQUENTA AñOS Serving Cultura IN GREENDALE, WI

Mike Drilling has called Greendale home for five decades. In 2021, he brought something new to the village, a café grounded in Latin flavor, art, and hospitality. DIA Greendale was built to be more than a a place for coffee. It’s an authentic local landmark in the making.

Coffee With OBJETIVO and Presence.

To reflect identity through every roast, and create spaces where people feel seen in every sip.

Vision: Coffee that connects cultures. Cafés that feel like home.
Coffee is cultural—passed down, shared, and deeply personal
Every roast should honor where we come from and where we’re going
We serve boldness—not just in flavor, but in purpose

The People Behind DIA’S SABOR

Devin Rogers

Marketing/Branding

Allison Rogers

General Manager

Lucia Rogers

Café Manager

Anne Kuehler

FOH Manager

REAL SABOR Fills the Room That Made It ALL POSIBLE

From the second you walk in, DIA hits different. You’ll catch the steam of café de olla brewed slow with orange peel and piloncillo. French Toast arrives with cinnamon dust and a little heat. The mural-lined walls pulse with rhythm and color. It’s not just breakfast, it’s belonging in a cup.

Where Bold Meets Real comunidad

This isn’t chain coffee. This is heritage, hustle, and community, all in one sip. Mucho Macho? Rich molasses and smoked cacao. La Chula? Citrus, spice, and elegance. We roast our coffee for culture so you know every sip is the legacy of a family and culture’s hard work and pasíon.

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