La Morena is an internationally recognized muralist and painter from Glendale, Arizona, of Apache, Pima, and Yaqui descent. Starting her career in 2012, she gained attention through curating local art shows before making her mark at the 2017 "Wall Therapy" mural festival. Her art, deeply rooted in Chicano and Indigenous culture, has been showcased globally, including a monumental mural in Marseille, France, created in 2021. Lucinda is also a passionate advocate for civil rights, working with organizations like the ACLU and LUCHA. She made history as the first Xicana Indigenous female artist honored as Super Bowl LVII Marque Artist.

La Morena's artistic talents have attracted the attention of prestigious clients including; Godaddy, Nike, Adobe, Wilson Football, and the NFL. Her work has been featured in prominent publications and media outlets, solidifying her status as a trailblazer in the art world.

For our light roast, Suavecito, La Morena created a one-of-a-kind Dia Cafe art piece to be auctioned off with proceeds donated to the charity of her choice in 2025.  Closely translated to "nice and easy," Suavecito is a tasty blend grown at high elevations in rich soil. As a champion for Latino and American-Indian causes in Phoenix,  she is the perfect champion to show how you can be rich in tradition and background while being light and full of flavor.

As La Morena continues to push boundaries and break barriers, she remains deeply connected to her roots, using her art as a form of healing and empowerment for communities worldwide. With Dia Cafe, La Morena shares her deep love of coffee and blends it with her deeply rooted art.